Job Summary
The Assistant Manager, Digital Banking Commercialisation will be responsible for implementing digital sales and market development strategies for the Africa Trade Gateway (ATG), with a specific focus on Africa Trade Exchange (ATEX). The role plays a critical part in driving adoption, transaction growth, and revenue generation by leading digital campaigns, customer acquisition efforts, partner onboarding, and performance optimization across Afreximbank’s digital platforms.
This is a pivotal role for anyone looking to shape the future of African digital trade infrastructure and contribute to the success of a cross-border, local currency-enabled B2B e-commerce and trade ecosystem.
Key Responsibilities
Brand & Digital Campaign Implementation
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Execute end-to-end digital and market activation campaigns across paid, owned, and earned media to drive ATG lead generation.
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Develop content and digital materials that highlight platform features, case studies, and customer stories.
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Implement and optimize SEO/SEM strategies for discoverability and visibility.
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Track campaign performance and derive insights for continuous improvement.
B2B E-Commerce & Transaction Closure
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Support targeted initiatives to drive transaction growth on the ATEX platform.
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Analyze transaction pipelines to identify and resolve drop-off points.
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Drive improvements to conversion rates and customer journeys.
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Support sales targets and collaborate with the operations team to close deals.
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Evaluate platform workflows for enhanced value capture opportunities.
Ecosystem Development & Partner Management
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Expand the ATG ecosystem by onboarding strategic partners, service providers, and active users.
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Identify and resolve ecosystem gaps impacting deal completion.
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Promote cross-selling between digital platforms and monitor participant engagement.
Sales Enablement & Client Management
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Support management of the ATG sales pipeline.
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Develop digital sales approaches tailored to segmented client needs.
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Assist with client engagement materials and post-onboarding journey enhancements.
Data Analytics & Reporting
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Prepare regular reports on digital campaign effectiveness, lead conversion, and ecosystem KPIs.
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Analyze customer journey data and provide recommendations to enhance the business model.
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Identify tools and methods to improve digital performance and commercial outcomes.
Internal Collaboration
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Collaborate with Product, Communications, and ATG Digital Teams to align campaign messaging, targets, and execution.
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Assist in preparing business reviews and internal presentations.
Customer Experience Enhancement
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Gather customer feedback to improve platform usability.
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Support retention and reactivation campaigns.
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Produce content tailored to address specific customer pain points and user goals.
Minimum Qualifications & Experience
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Education:
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Bachelor’s and Master’s degree in Marketing, Business/Business Administration, Computer Science, Economics or another related field
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Experience:
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At least 5 years in digital marketing, business development, or sales, preferably in financial services or B2B platforms.
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Demonstrated experience in launching digital campaigns, ecosystem growth, and revenue optimization.
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Hands-on experience with analytics tools, CRM, SEO/SEM, and social media marketing.
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Strong project management and stakeholder engagement capabilities.
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Fluency in English; knowledge of French, Portuguese, or Arabic is a plus.
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Technical & Behavioural Competencies
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Subject matter expert in digital commercialisation, digital sales funnel optimization, and campaign performance tracking.
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Strong ability to translate digital strategy into action, working cross-functionally with internal teams.
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Excellent analytical, presentation, and communication skills.
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Self-starter with a high sense of ownership, leadership, and innovation.
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Demonstrates Afreximbank values:
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Commitment to Africa
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Integrity
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Passion for Learning
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Teamwork
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Professionalism
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Key Internal & External Interactions
Internal:
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Digital Product Teams
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Communications Department
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Ecosystem and Operations Teams
External:
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Platform Users
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Ecosystem Partners
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Digital Clients and Vendors
Application Process
Interested candidates should submit their CVs to Afreximbank@robertwalters.com with the job title “Assistant Manager, Digital Banking Commercialisation (ATEX)” clearly stated in the email subject line for proper consideration.